02 Our Founder
Dariush Soudi
Our goal is to educate and inspire both individuals and businesses, to try new techniques, different avenues, take action, invest in their people, expand their clientbase, increase their clients spending and above all, get them to recommend their business to everyone they know.
Business can be made simple, and it should be made simple. Business is about providing value and being profitability. While merit is very important, the business has to make money, otherwise it’s a charity. We do help charities, but they don’t hire us. We work well with people who are motivated, passionate about what they do, determined to get what they want and willing to step outside their comfort zone to achieve it.
Our company recruits, invests in and helps aspiring businesses of all sizes to differentiate themselves in the market place from their competitors.
We believe life is an ARENA. As gladiators we battle every day so one day we have a life of abundance.
ARENA is widely regarded as the region’s most respected advisory firm within the sales and marketing industry.
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Vision
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Mission
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Values
We craft the brands of tomorrow. Rooted in our client's history, adapted to today's needs, ready for whatever will come in the future
Our Portfolio
Learn more about some of the companies that we've invested in and backed.
BROWZ
Browz raises the beauty game, bringing innovation and personalisation to semi-permanent makeup, brow shaping, lashes, signature anti-aging facials and advanced skincare treatments.
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Insights
It's a pleasure to have been recognized and published within world leading publications
Awards
We are humbled by the recognition our work has received from all around the world.