Our Team, Values & Culture

At ARENA Capital we choose industries carefully, support future leaders and make strategic investments for long-term sustainable growth.

Our Team, Values & Culture

At ARENA Capital we choose industries carefully, support future leaders and make strategic investments for long-term sustainable growth.

Our Team, Values & Culture

At ARENA Capital we choose industries carefully, support future leaders and make strategic investments for long-term sustainable growth.

Who We Are

Who We Are

Who We Are

We believe life is an ARENA. As gladiators we battle every day so one day we have a life of abundance. ARENA is widely regarded as the region’s most respected advisory firm within the sales and marketing industry.

Led by “The Modern Day Gladiator” Dariush Soudi, specialising in optimising our clients’ potential for growth, we practice, teach, and execute plans to help individuals and businesses prosper. Implementing change and driving unique strategies that will give you the EDGE - the edge to make your business more profitable.

With over 35 years experience in owning and operating companies, Dariush has crafted incredibly unique and successful techniques that will make your business more profitable. Experience gained through many years and decades of successes and failures.

ARENA drives companies and individuals towards accelerated change and growth, with business practises spanning across the globe and multiple sectors. Providing cutting-edge techniques for navigating change in the core areas of marketing transformation, data and technology solutions, growth strategy, private equity advisory, executive search and talent development.

Vision

To recruit, train and develop future movers and shakers of industry. Bringing prosperity to every individual and business we come across.

Mission

To set the highest standards in consultancy, in a world where low standards are the norm.

Values

Hard work, urgency, clear communication, trust, gratitude and constant pursuit of setting the highest standards are the core values we stand firmly by, and we welcome you on this journey.

"As gladiators we battle every day so one day we have a life of abundance."

"As gladiators we battle every day so one day we have a life of abundance."

Dariush Soudi
Two girls on a tennis court
Two girls on a tennis court

"As gladiators we battle every day so one day we have a life of abundance."

Dariush Soudi
Two girls on a tennis court

Hallmarks of ARENA

We offer a range of comprehensive services designed to empower our clients to reach their full potential.

Hallmarks of ARENA

We offer a range of comprehensive services designed to empower our clients to reach their full potential.

01 / Proven Techniques

Over 35 years of experience have allowed us to develop and refine unique, successful techniques that consistently enhance businesses' profitability and facilitate global scaling.

01 / Proven Techniques

Over 35 years of experience have allowed us to develop and refine unique, successful techniques that consistently enhance businesses' profitability and facilitate global scaling.

02 / Holistic Expertise

Our comprehensive range of services span strategy, sales, marketing, operations, training, and high-level networking, ensuring clients receive a well-rounded approach to business growth.

02 / Holistic Expertise

Our comprehensive range of services span strategy, sales, marketing, operations, training, and high-level networking, ensuring clients receive a well-rounded approach to business growth.

03 / Gladiator Mentality

Embracing a gladiator spirit, we embody resilience, determination, and constant improvement, viewing every challenge as an opportunity to excel.

03 / Gladiator Mentality

Embracing a gladiator spirit, we embody resilience, determination, and constant improvement, viewing every challenge as an opportunity to excel.

04 / Client-Centric Approach

We prioritize our clients' success, as demonstrated through personalized solutions, client success stories, and a dedication to optimizing their potential for growth.

04 / Client-Centric Approach

We prioritize our clients' success, as demonstrated through personalized solutions, client success stories, and a dedication to optimizing their potential for growth.

05 / Continuous Innovation

We are not only experienced but also forward-thinking, continuously adapting and innovating to stay at the forefront of industry trends and advancements.

05 / Continuous Innovation

We are not only experienced but also forward-thinking, continuously adapting and innovating to stay at the forefront of industry trends and advancements.

06 / Recruitment & Development

Our focus on recruiting, developing, and investing in future industry leaders ensures a legacy of excellence and a sustainable impact on the business world.

06 / Recruitment & Development

Our focus on recruiting, developing, and investing in future industry leaders ensures a legacy of excellence and a sustainable impact on the business world.