We believe life is an ARENA. As gladiators we battle every day so one day we have a life of abundance. ARENA is widely regarded as the region’s most respected advisory firm within the sales and marketing industry.
Led by “The Modern Day Gladiator” Dariush Soudi, specialising in optimising our clients’ potential for growth, we practice, teach, and execute plans to help individuals and businesses prosper. Implementing change and driving unique strategies that will give you the EDGE - the edge to make your business more profitable.
With over 35 years experience in owning and operating companies, Dariush has crafted incredibly unique and successful techniques that will make your business more profitable. Experience gained through many years and decades of successes and failures.
ARENA drives companies and individuals towards accelerated change and growth, with business practises spanning across the globe and multiple sectors. Providing cutting-edge techniques for navigating change in the core areas of marketing transformation, data and technology solutions, growth strategy, private equity advisory, executive search and talent development.
Vision
To recruit, train and develop future movers and shakers of industry. Bringing prosperity to every individual and business we come across.
Mission
To set the highest standards in consultancy, in a world where low standards are the norm.
Values
Hard work, urgency, clear communication, trust, gratitude and constant pursuit of setting the highest standards are the core values we stand firmly by, and we welcome you on this journey.